Charlie was a historian of sorts a hundred and fifty years ago. More often, Charlie wrote for newspapers along the upper Eastern Seaboard of the United States. As a young reporter, Charlie covered local stories that pleased the readership of the papers he wrote for. His tales garnered so much attention in the towns and villages in the upper east that the young man decided to compile some of his favorite local stories into book form. The book proved so popular that a big city paper hired the young man in 1877 to write for it because his prose made the local places and events come alive for readers. That’s how Charlie made the transition from reporter to some sort of local historian.
Charlie combined thorough research and good interviews to weave his tales. For example, on a story about some local cloth mills, Charlie gave an overview of the history of not only mills in New England but also of the use of cloth over the past several centuries. Such depth of coverage made him respected and made his writing popular. So, when a group of businessmen wanted someone to provide publicity for an investment they were making in some silver mines out west, they hired Charlie to take a train trip with them to document what was happening both on the trip and in the process of the mining of the silver. It was the investors’ idea that Charlie’s stories would bring in more investment money to their mining venture.
It took the group over four days by rail to reach Colorado, the place where the silver mine was located. Along with the investors, there were some geologists, lawmakers, and some other business types who made the journey as well. And Charlie milled among them all on the train, spending time with them in the dining car, interviewing them in the bar and smoker car, playing cards with them in the poker room, and so forth. And what Charlie learned as he rode the rails with some of the richest men in the nation, well, it was as if the young reporter had been to the best business school in the country. The way Charlie told the story to the papers, and the way the investors used what Charlie wrote, was that the young man wrote a series of “letters back home” as it were, letters that were really news stories that told of what he had learned and saw.
In these letters, later collected into a pamphlet called The Leadville Letters (after the famous silver mine the trip was traveling to), Charlie told of how capitalism had developed, how these men were doing things with their money, things that were changing the face of the nation. Sure, in one way, what Charlie wrote was propaganda, but what he wrote was also true. These men were changing the economy of America, using their investment money to get even more riches that they then turned into things like oil, steel, railroads, and other modern technology that was indeed changing the world itself.
And the trip also changed Charlie. He decided to report on business from that point on. Joining forces with a young college dropout named Ed, the pair opened their own reporting agency that focused on New York’s financial markets. Their reporting was accurate, well-researched, and well-written. And they could neither be bribed nor bought, nor would they allow their reporting to be swayed by market forces. Their daily reporting on the financial markets included a look at several key companies, mostly railroads, some banks, and the Western Union Telegraph Company. Charlie and Ed felt that these businesses were good indicators of how those financial markets were doing. That daily report on those businesses as an economic indicator is well known today. And their success was due in large part to that train trip Charlie took out west a few years earlier.
You see, it was Charlie Dow and Edward Jones who created the Dow-Jones Industrial Average.

